Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition

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Author(s)

J. Craig Andrews; Terence A. Shimp

Publisher

Cengage Learning US

Format

ePub

Print ISBN

9781337282659

eText ISBN

9798214337166

Vbid

9798214337166

Edition

10th

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

Description:

This is a digital product.


Subjects:

  • Business & Economics

  • Advertising & Promotion