MindTap Marketing for Andrews/Shimp's Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition

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Author(s)

Andrews/Shimp

Publisher

Cengage Learning US

Format

Page Fidelity

Print ISBN

9781337289771

eText ISBN

9781337289764

Vbid

9781337289764

Edition

10th

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MindTap Marketing for Andrews/Shimp's Advertising, Promotion, and other aspects of Integrated Marketing Communications

Description:

This is a digital product.


Subjects:

  • Business & Economics

  • Advertising & Promotion