Advertising and Promotion: An Integrated Marketing Communications Perspective 13th Edition

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Author(s)

George Belch

Publisher

McGraw-Hill Higher Education (US)

Format

ePub

Print ISBN

9781266149061

eText ISBN

9781266857218

Vbid

9781266857218

Edition

13th

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Description:

This is a digital product.


Subjects:

  • Business & Economics

  • Advertising & Promotion