Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition

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Author(s)

Terence A. Shimp; J. Craig Andrews

Publisher

Cengage Learning US

Format

Page Fidelity

Print ISBN

9781111580216

eText ISBN

9781133709381

Vbid

9781133709381

Edition

9th

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Description:

This is a digital product.


Subjects:

  • Business & Economics

  • Advertising & Promotion