Marketing Management: A Strategic Decision-Making Approach 8th Edition
Author(s) | Mullins, John;Walker, Orville C;Boyd, Jr., Harper W; |
Publisher | McGraw-Hill Higher Education (US) |
Format | Page Fidelity |
Print ISBN | 9780078028793 |
eText ISBN | 9780077769475 |
Vbid | 0077769473 |
Edition | 8th |
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Marketing Management: A Strategic Decision-Making Approach
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