Entrepreneurship: Theory, Process, and Practice

Donald F. Kuratko

Cengage Learning

10th Edition



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Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 1

This video provides an overview of the characteristics of entrepreneurs and compares it to that of small business owners. It also explains the mindset of entrepreneurship, highlights the essential ingredients needed to become entrepreneurs and how they contribute to the economy. Furthermore, this video seeks to debunk the theories around entrepreneurship.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 2

The key aspects discussed in this video involve entrepreneur and entrepreneurial mindset. The sources of research on entrepreneurs are explained including publications, direct observation of practicing entrepreneurs and speeches, seminars and presentations. The characteristics of entrepreneurs are explained in further detail as is the entrepreneurial organization outlined. The entrepreneurial theory and the personality types of entrepreneurs are also evaluated in this video.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 3 Corporate Entrepreneurship

The video reviews the factors responsible for the emergence of the entrepreneurial economy. The reengineering corporate theory is shed light upon with the steps required to develop an entrepreneurial mindset being highlighted. This video also analyzes the rules required for an innovative environment. Other integral factors explained in the video include benefits of an entrepreneurial philosophy, steps to help restructure corporate thinking and corporate entrepreneurship process.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 4

The purpose of the video is to look into detail at the concepts of social entrepreneurship, social entrepreneurship process and the characteristics of social entrepreneurs as change agents. The social enterprise challenge is reviewed along with the factors impacting the nature of social enterprise. Furthermore, ethical practices, laws and code of conduct are scrutinized in light of the entrepreneurial ventures.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 5

This video goes through the most important steps needed to become an entrepreneur which include opportunity identification. It discusses the significance of the imagination and creativity in the roles of entrepreneurs. The video also showcases some forms in which creativity within the entrepreneurial ventures can be manifested. Lastly, the nature of the creative process and ways to develop right-hemisphere and left-hemisphere skills are also explained.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 9

his video reviews the challenges of new-venture start-ups, ideas for new potential businesses and components of new-venture motivation. It reflects upon the reasons of starting a venture including personal characteristics, the environment and the venture. This video also assesses the elements affecting new venture performance. Pitfalls in starting new ventures and phases in new-venture start-ups are further assessed in the video.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 6

This video explores the various pathways of new ventures for entrepreneurs. These include creating a new venture, acquiring an existing venture and obtaining a franchise. Additionally, the trends that create business opportunities are assessed in the video. The financial aspect of pursuing pathways including risk vs reward analysis are highlighted. Other factors considered in the video include evaluation of the selected venture, negotiating a deal, advantages, disadvantages and laws associated with franchising.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 8

This video explores the different sources of capital including debt financing and equity financing. Debt financing can be achieved through commercial banks, trade credit, accounts receivable financing and finance companies. Similarly, the video analyzes the equity instruments which include loan with warrants, convertible ventures, preferred stock and common stock. Key areas covered in this video include equity financing, public offering, venture capitalists, investment agreement provisions and business plans of venture capitalists.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 7

This video highlights the legal challenges faced by entrepreneurial ventures. These are faced at the time of inception of an entrepreneurial venture, when the business is ongoing and during growth and continuity of an entrepreneurial venture. The video explains the role of intellectual property protection via patents and the rules when they can be applied. Additionally, the process of patents from application to issuance, advantages of trademarks and trade secrets are also explored.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 10

The video reviews the marketing concept of entrepreneurs. It explores the research purpose, objectives and compares the major survey research techniques including sample control, quality of data, response, speed, cost and uses. Concepts discussed in this video include interpreting and reporting the information, inhibitors to market research and reporting, internet marketing, market segmentation and market information systems.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 11

This video helps to understand the key financial statements. It explains the dynamics of balance sheet, owner’s equity equation, income statement and the cash flow statement. It further elaborates that in order to make budgets the capital, cash and operating budgets need to be considered. The role of forecasting and use of regression analysis is also highlighted in the video. Lastly, the usage of pro forma statements is explained.

Complete Chapter - 1 Video(s)

ENTR 3100 Chapter 12

The video stresses on the importance of planning. It critically evaluates the factors important for planning including realistic goals, commitment, milestone and flexibility. Furthermore, the elements of a business plan including executive summary, business description, marketing, operations, management, financial, critical risks, harvest strategy, milestone schedule and bibliography are thoroughly explained.