Global Business

Author:
Mike Peng

Publisher:
Cengage Learning

Edition:
4th Edition

ISBN:
9781305500891

Chapters

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1- Complete Chapter - 1 Video(s)

Ch1 Globalizing Business


This video aims to explain the concepts of international and global business. It explains the importance of studying global business. The video articulates the fundamental question that the business seeks to answer and identifies three reasons for understanding what globalization is. Lastly, the video helps to appreciate the size of the global economy and the strengths of multinationals.

1- Complete Chapter - 1 Video(s)

ch2 Understanding Politics, Laws, & Economics


The purpose of the video is to identify two types of institutions and to explain how these reduce uncertainty. The video identifies two core propositions underpinning an institution based view of global business. It also lists the differences between democracy and totalitarianism. Moreover, the difference between the civil, common and theocratic law is explained. Finally, it articulates the importance of property rights and intellectual property rights.

Complete Chapter - 1 Video(s)

ch2 Understanding Politics, Laws, & Economics

Complete Chapter - 1 Video(s)

ch3 Emphasizing Culture, Ethics, and Norms


This video reviews where formal institutions come from, defines culture and articulates its two main manifestations. It highlights three ways to understand cultural differences and elaborates on their significance. The video further substantiates as to why ethics are important and why corruption in institutions needs to be combatted. Additionally, it identifies norms associated with strategic responses when firms deal with ethical challenges.

Complete Chapter - 1 Video(s)

Ch4 Leveraging Resources and Capabilities


The video evaluates several resources and capabilities. It further explains how value is created from a firm’s resources and capabilities. This video articulates the difference between keeping an activity in-house and outsourcing it. Moreover, the use of VRIO framework to understand a firm’s resources and capabilities is highlighted.

Complete Chapter - 1 Video(s)

Ch5 Trading Internationally


The learning outcomes of this video include resource-based and intuition based views to explain why nations trade. It identifies and defines the modern and classical theories of international trade. The video explains the importance of political realities governing international trade. Lastly, it identifies factors that should be considered when the firm participates in international trade.

Complete Chapter - 1 Video(s)

Ch6 Investing Abroad Directly


This video identifies and defines key terms associated with foreign direct investment. It uses the resource based and intuition based views to answer why FDI takes place. The video also reviews how FDI results in ownership advantages. Lastly, it identifies the ways the firm can acquire and neutralize location advantages.

Complete Chapter - 1 Video(s)

Ch7 Dealing with Foreign Exchange


The purpose of this video is to list the factors that determine foreign exchange rates. It articulates and explains the steps in the evolution of the international monetary system. Moreover, this video identifies strategic responses firms can take to deal with foreign exchange movements. This video identifies three things needed to know about currency when doing business internationally.

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Ch8 Capitalizing on Global and Regional Integration


This video makes the case for global economic integration. It explains the evolution of GATT and the WTO, including current challenges. Furthermore, the video lists the accomplishments, benefits, and the costs of European Union. The video also identifies five organizations that promote regional trade in the Americas and describe their benefits and costs. This video also articulates how regional trade should influence the thinking about global business.

Complete Chapter - 1 Video(s)

Ch9 Growing & Internationalizing the Entrepreneurial Firm


The learning outcomes of this video involve defining entrepreneurship, entrepreneurs and entrepreneurial firms. It identifies the resources and institutions that affect entrepreneurship. The video also reviews three characteristics of a growing entrepreneurial firm and articulates how to strengthen entrepreneurial ability on an international level. It also differentiates how international strategies for entering foreign markets are different from those for staying in the local markets.