Standardization versus Localization
Central Penn College's note:
This video focuses on some of the issues of standardization and localization. It defines the structural responses to international growth. Additionally describes the control and coordination mechanisms, including cultural control. Later it adds the effect of responses on HRM approaches and activities.
Contributor: Central Penn College
Chapter: 3. The Organizational Context
Author: Peter Dowling, Marion Festing, Allen D. Engle
Publisher: Cengage
Edition: 7th Edition
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