Standardization versus Localization

Central Penn College's note:

This video focuses on some of the issues of standardization and localization. It defines the structural responses to international growth. Additionally describes the control and coordination mechanisms, including cultural control. Later it adds the effect of responses on HRM approaches and activities.

Contributor: Central Penn College

Chapter: 3. The Organizational Context

Author: Peter Dowling, Marion Festing, Allen D. Engle

Publisher: Cengage

Edition: 7th Edition

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